15 Free Digital Tools Every Woman Entrepreneur should be using in their Small Business
Being a Female entrepreneur can feel intimidating and isolating, especially in the beginning. Don't fear Google is your friend, you do not have to do it alone. There are endless free tools online that can help you grow your business, as well as free trials available for online products that will simplify your marketing and management processes.
To help you I put together a list of 15 free tools that your small business should be using. Most of them are free if you use the basic features, but you can upgrade to more premium plans once your small business outgrows the free plans.
Learning is a task that no female entrepreneur should ever cease to do. A great way to build your brand and start teaching yourself digital marketing skills is to make use of these tools even if you have no prior digital or tech experience, do not fear there are tutorials and guidelines to assist you every step of the way.
Check out my 15 favorite free or free-trial tools and resources to make the day to day of growing your business a whole lot easier.💻
Mailchimp is one of the best and most popular email marketing platforms. Prices depend on how many emails you send per month. If you have fewer than 2000 subscribers, you will absolutely love MailChimp’s Free plan. You can use built-in signup forms to gather subscribers from across the web. Build your own designer email templates to craft the perfect message.
Canva provides an easy to use editor. You do not need to be a designer to use it – USER FRIENDLY MUCH!! There are various free templates and images to create any form of content. You can use this one tool to create from Social Media posts straight through to presentations. Create your own brand kit – this saves so much time, it automatically uses your fonts, colors, and logo (brand identity).
Search Engine Optimization (SEO) is the digital marketing discipline that involves onsite and offsite tactics for increasing a website’s organic search rankings. From link building to URL architecture, there are hundreds of factors that affect a small business’ search rankings. SEMRush has a limited free version, but it’s one of the most popular tools for tracking and assessing a site’s organic rankings. While the premium versions are robust, the free features can still help small businesses improve their SEO. There are of plenty free SEO tools for example MOZ, NeilPatel and Sitechecker.
Trello helps teams work more collaboratively and get more done. Trello’s board, lists, and cards enable teams to organize and prioritize projects in a fun, flexible and rewarding way. This cloud-based tool gives a full and transparent look at where each important project is in its lifecycle and allows everyone to trace its progress from inception to completion. Throw away the pen and paper, you can access your to do list from anywhere. Roadmunk is another project management tool to communicate your strategy. Present a boardroom-ready roadmap.
Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, chat, and webinars.
Google Analytics is a free search data tracking tool for small businesses to monitor and assess their various SEO initiatives. Measure onsite engagement, referral sources, and unique visitors among other data points on this powerful resource. Data helps you understand your business and improves performance.
Make videos in minutes with Powtoon. Use the library of styles, characters, backgrounds and video, or upload your own! Free. Easy. Awesome. Sign up today!
Use SurveyMonkey to drive your business forward by using the free online survey tool to capture the voices and opinions of the people who matter most to you. You want to hear what your customers have to say!
If your small business needs a website (which it most certainly does) and your needs are basic, then try using Wix which offers a free account. Wix can help you create a full-featured, mobile friendly website that will not break the budget. For web hosting, you can also use GoDaddy or Afrihost. There are more website builders you can use for example WordPress, Squarespace & WooCommerce (eCommerce).
Google My Business is a free tool from Google that helps small businesses increase their visibility on Google Search and Maps. You can create and customize your listing while also interacting with customers through reviews, post updates, images, and Q&A. Your free Business Profile on Google My Business helps you drive customer engagement with local customers across Google Search and Maps.
Grow your business with Google Ads. Get in front of customers when they're searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.
12. Google Drive – File Storage and access
Your important documents, from your project files to your articles of incorporation, should be stored “off-site,” in the cloud. Get Google Drive or Dropbox storage to safeguard your backups, as well as grant access to users from any location and make updates to important files on the fly.
Buffer posts to social media channels from one console. This includes Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+. You can start with the free plan, which allows one account on each network. Visually plan and schedule your social media campaigns. Coordinate creative campaigns to drive engagement on social.
14. Bitly – URL shortener
Bitly creates a clean trackable link. A URL shortener built with powerful tools to help you grow and protect your brand. Creating, sharing, and monitoring your links shouldn’t be a drag. Bitly helps you work faster and more intelligently—with features like branded links and the ability to redirect any link—so you can relish the sweet taste of hitting your performance goals.
15. Burst – Stock Images (photography)
Beautiful images are essential to making your brand stand out online. But if you’re not a professional photographer and your product isn’t visually compelling; how can you use images in your marketing effort? Try this free stock images site to search for images to use in your blog, social media, and other marketing materials.
How does technology play a role in driving your business growth? Technology is a huge driving force for any business. Your website and social media presence are critical to the growth of your business and you need to keep up with the latest trends and improve methods to keep your presence up to date and engaging. If you don’t evolve with technology, you will lose customers.
"If it doesn't exist on the internet, it doesn't exist"
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